W006

Raising the profile of Technology

Vanessa Lai

As the learning area of Technology develops, it is becoming increasingly important to ensure the wider community is aware of the relevance, importance, and opportunities that Technology presents to its students. The best way to do this is to get media coverage for your students' projects. Attracting media coverage for Technology projects allows us to celebrate student achievements and raise the profile of Technology and its benefits among members of the general public. In order to do so, however, teachers need to know how to produce good media releases and develop methods to effectively deal with the media. This two-hour workshop will provide participants with tips on how to write a good media release and have a chance to write a media release. Participants will develop techniques for dealing with the media to increase their chances of getting their stories into the media.

Intended Audience

Technology teachers, principals, Technology advisors

Presenter Biography

Vanessa is a Massey University graduate where she completed a degree in Communications Management. She is currently the communications officer for Techlink and is responsible for the promotion of Technology education in New Zealand. Vanessa has established and maintains strong working relationships with key media and stakeholders and provides teachers and schools with media assistance. Vanessa also develops Techlink publications, advertorials and other marketing activities with the aim of raising the profile and promoting the positive aspects and rewards of Technology.